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Genell successfully transitioned her family’s business from a poultry CAFO to a free-range poultry farm. She organizes and works with citizen groups nationwide that are facing problems caused by industrial livestock production. She also proactively supports groups and citizens who are trying to reclaim agriculture by producing and marketing sustainably produced farm products. Her areas of expertise include pasture-based livestock systems, USDA meat processing regulations, and the impacts of poultry and hog factories on local environments and communities. She is also a director and organizer for Coastal Carolina River Watch and a ninth-generation family farmer in North Carolina. Genell received her B.S. in Biology from Barton College in 1996 and is certified by the USDA in HACCP.